Kate's Blog

10 Reasons You Should Have a Blog

Monday, 11 January 2010 09:41 | Written by Kate Bishop |

I’ve recently been telling several of my clients that they should add a blog to their website. Some people don’t quite understand what a blog is and why having one would benefit their business. A blog is an online journal that rather than being private and kept hidden, is out there on the internet for the entire world to read. There are several different types of blogs – some people blog to make money by selling ad space on their site, others blog strictly as a way to share a hobby or even keep in touch with friends and family, but a business blog can be very different. It doesn’t have to be time consuming, you don’t need to update it every day (or even every week!), and it doesn’t need to be perfect. If the idea of writing a blog seems intimidating, my advice is to just relax and pretend that you are writing a letter to an old friend.

Here are some reasons why you should have a blog:

Is Your Web Site Living Up to Your Expectations?

Wednesday, 16 December 2009 00:00 | Written by Kate Bishop |

A professional in the industry will be able to evaluate your current website and analyze issues that may be hindering the performance of your website. These issues could be as simple as, “There is no way for your potential customers to contact you.” You’d be amazed by how many amateurs forget to include a way for potential customers to contact the business or make errors in the code that prevent contact.

Are You Your Own Target Audience?

Wednesday, 17 June 2009 14:27 | Written by Kate Bishop |

I’ve seen this mistake made many times. A business wants to redesign their website. Rather than basing it on feedback on the current design or a usability study or even consulting a web professional, they just go with what one or two people in the company personally prefer when THEY look at websites of any type (news, entertainment, etc – not even necessarily their competition). While you should be happy with the design of your site, isn’t the goal of the site to bring you more business? Unless you’re planning on being your own biggest customer, you should not be planning your site with YOU as the target audience. A professional will know how to design and build a site that will work to reach your ACTUAL target audience and increase your business.

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Is That For Web or Print? What Do You Mean “Yes”???

Tuesday, 16 June 2009 20:57 | Written by Kate Bishop |

I’m amazed by how many people don’t realize that web and print are very different mediums and need to be designed for accordingly. Putting a print ad on a website wouldn’t work any better than taking a screen shot of a website and printing in a magazine. What’s the difference? Well, besides the obvious (one is screen and the other is on paper), the audience interacts or views them differently. You can interact with a website – you can click on links to go to other pages with more information, fill out a contact form, and/or leave a comment on a blog. You can’t do that with a magazine page. Therefore, they need to be designed with this in mind to be effective. People USE a website – they LOOK at a magazine. While the big picture end goal may be the same for both mediums (contact us for more information or buy our product!), if you don’t know the psychology behind how people interact with these different mediums, you just can’t design for them. Please leave it to a pro – after all, you get what you pay for.

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