I’ve seen this mistake made many times.   A business wants to redesign their website. Rather than basing it on feedback on the current design or a usability study or even consulting a web professional, they just go with what one or two people in the company personally prefer when THEY look at websites of any type (news, entertainment, etc – not even necessarily their competition). While you should be happy with the design of your site, isn’t the goal of the site to bring you more business? Unless you’re planning on being your own biggest customer, you should not be planning your site with YOU as the target audience. A professional will know how to design and build a site that will work to reach your ACTUAL target audience and increase your business.