Short answer: YES! My biggest design challenges have been when the client does not have a logo. This always surprises me and honestly, throws me for a loop. Some people don’t think they can afford a logo and just skip this. Some people just use a photo of themselves instead. Well, YOU are not the identity of your business. You may represent your business, but you are not your business. Your business has a name, it needs a “face” as well – that would be your logo.
Why is it hard to design a website for a client that doesn’t have a logo? I started thinking about this the other day after reading a blog post I read by a friend who is an interior designer. Basically, her process is to meet with a client and have them show her their favorite things in their home. This gives her a good feel for what they like and who they are – what design style they would like to see in their home. This is what a logo does for me when designing a website. What colors should be incorporated – pastels or primary? What feel should the site have – corporate or whimsical? What shapes – soft rounded curves, or sharp squared corners? What fonts are appropriate – simple traditional or an ornate script?
Once there is a logo involved, the design ideas start going crazy in my head and I have so much fun getting them on screen as a live website! If you need help with a logo, we’re here for you! We do that too! :o)






