I’m amazed by how many people don’t realize that web and print are very different mediums and need to be designed for accordingly. Putting a print ad on a website wouldn’t work any better than taking a screen shot of a website and printing in a magazine. What’s the difference? Well, besides the obvious (one is screen and the other is on paper), the audience interacts or views them differently. You can interact with a website – you can click on links to go to other pages with more information, fill out a contact form, and/or leave a comment on a blog. You can’t do that with a magazine page. Therefore, they need to be designed with this in mind to be effective. People USE a website – they LOOK at a magazine.   While the big picture end goal may be the same for both mediums (contact us for more information or buy our product!), if you don’t know the psychology behind how people interact with these different mediums, you just can’t design for them. Please leave it to a pro – after all, you get what you pay for.